Certify360 EdTech Group
Introduction
PE-backed EdTech group of eight training and certification brands. I joined as AI CMO and grew into the full CMO role, reporting to the CEO on a fixed-term contract.
Year
2026
Industry
EdTech
Scope of work
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CMO
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Multi-brand
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Operating model
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Paid media
The role
I led the 15-person marketing function across the eight brands and reported to the board monthly.
I owned the €1.1m annual paid media budget, run with agencies and freelancers, and cut cost per acquisition on the flagship brand by 20% from one quarter to the next.
What I built
I delivered the holding company brand and designed the house-of-brands architecture for the eight brands.
I redesigned the function as a hub-and-spoke model, with eleven role profiles the group went on to use for hiring.
© 2026 Julian New®. All rights reserved.
Book a free 30‑minute call.
Bring the growth problem you’re stuck on. Leave with my read on what’s holding it back, and the first thing I’d check.
Straight answer.
If I’m not the right person, I’ll say so and point you to someone who is.
Clear next step.
If there’s a fit, you’ll know what working together would look like before we hang up.
