Find your growth problem.
Then fix it.

Find your
growth problem.
Then fix it.

Fractional CMO for B2B scale-ups whose growth has stalled

(01) Diagnose
(02) Plan
(03) Ship
(04) Scale

I find what’s actually holding growth back, from positioning and offer to channel and pipeline, then stay until the fix ships. Thirteen years agency and in-house, most recently CMO of a PE-backed EdTech group with eight brands.

Fractional CMO for B2B scale-ups

Julian New

Book a free call

Brands I have worked with

(2013-2026)

(5)

Projects.

Selected work. Positioning, pipeline and brand for B2B scale-ups, and the brands I ran before going fractional.

Audience listening at a professional training session

Why choose me?

Why B2B founders work with me.

Diagnosis before tactics. I work out what’s actually broken, from positioning, offer and messaging to channel and pipeline, before anyone spends more at the top of the funnel.

Let's talk

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Hands-on, from diagnosis to the fix. I stay until the fix ships, with specialists where they’re faster. Not a deck and a handshake.

Brands led as group CMO

Thirteen years, agency and in-house. Most recently CMO of a PE-backed EdTech group: eight brands, a 15-person team and a €1.1m annual paid media budget.

22k

LinkedIn followers

I write about the growth problems B2B founders get stuck on. My best posts pass 300,000 impressions.

What I do

Three ways to start.

(001)

Free 30-minute call

Free 30-minute call

Bring the growth problem you’re stuck on. Leave with my read on what’s holding it back and the first thing I’d check.

How I work

Diagnose → Plan → Ship → Scale. You see progress every week.

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1. Diagnose what’s actually holding growth back: funnel, numbers, team and channels

Documents and planning materials on a desk, representing customized solutions

2. Plan the next 90 days on one page, ranked by what moves revenue first

Chart or graph showing pricing information, representing transparent pricing

3. Ship it with your team, hands-on, every week

Hands working on a device or document, representing professional results

4. Scale what works and build the function that keeps it running

Julian New®

Where growth stalls

Most growth problems aren’t where founders look first.

More leads won’t fix a conversion leak. A new website won’t fix a positioning problem. Usually the founder is doing marketing between everything else, or a team and an agency are spending real budget with nobody senior deciding where it goes. The activity is real. The results aren’t.

Julian New®

Pick a time that works for you.

Book a free 30-minute call

Prefer email? juliannew22@gmail.com