Sprints and Sneakers

Introduction

Sprints & Sneakers had outgrown its look and voice. The team wanted a more mature, scalable agency brand that could compete on the international stage. I led a complete rebrand: identity, voice, website, client decks and digital presence, plus a clear growth strategy to support expansion.

Year

2024

Industry

Growth Marketing

Scope of work

Branding

Visual Identity

Growth Strategy

Growth Marketing

Timeline

6 months

Challenges

The previous brand no longer matched the agency’s ambition. It felt energetic but not enterprise-ready, and it didn’t scale well across markets, formats or teams. The job was to keep the spirit of experimentation while raising credibility and consistency for international growth.

I led the rebuild of the brand from the ground up. The identity evolved into a refined visual system with a confident wordmark, a flexible “S” device, and a calibrated colour palette. I defined a plain-spoken voice and messaging framework so every touchpoint told the same story. Client decks, sales materials and social templates were redesigned to work fast and look premium. The website was re-architected and rebuilt to guide prospects from credentials to contact with clear proof and case studies. Alongside the creative work I delivered a growth strategy with simple goals, a publishing cadence and a set of repeatable campaigns the team could run in-house.

Results

The rebrand repositioned Sprints & Sneakers as a mature, international agency without losing its experimental edge. The new system scales cleanly across markets and channels and supports hiring and new business.

Deliverables included full brand identity and guidelines, tone of voice and messaging, redesigned client decks and sales materials, a new marketing website, social and content templates, and a practical growth plan with campaigns the team can execute. I led the work across strategy and creative direction, with specialist partners for design and development. On the senior leadership team, I built and led the brand, content and growth unit across 20+ B2B and consumer accounts, with a team of seven including a creative director. I launched the SEO AI Agent as an agency product and sold it to 12+ clients, and started the agency’s podcast and YouTube channel, with guests from Google, Dopper and Bol.com.

Julian New®