DUIN Partners

Introduction

DUIN.Partners is a newly funded venture from Cronos Group focused on organisational resilience and sustainable performance. I was asked to create a credible brand and web presence from zero and a simple route to first customers. Over twelve months I led strategy and creative direction and coordinated specialists to ship the identity, website and go-to-market foundations.

Year

2024

Industry

Consultancy

Scope of work

Branding

Visual Identity

Growth Strategy

Go To Market

Timeline

12 weeks - 1 year

Challenges

A new company with a broad mission needed clarity in plain language. With no identity or website and no clearly defined first audience, DUIN.Partners had to look enterprise-ready while the offer was still evolving. The brief: explain the value in seconds and create momentum fast.

I defined a practical identity with a clear wordmark, restrained palette and layout rules that work across deck, site and social. I wrote a one-page message everyone could use, turning the promise into three value pillars with common objections addressed. I directed a conversion-ready website, designed and built with partners, that follows a simple flow (the problem, how DUIN helps, proof and ways to engage) and launched with GA4 tracking and basic SEO. In parallel I helped choose a first customer segment, shaped a pilot offer and ran small weekly tests across landing variations and outreach to learn what resonated.

Live Project

Scope

Brand, site and go-to-market for DUIN Partners, built from zero.

Deliverables included identity and guidelines, the marketing website, a messaging one-pager and sales deck, a pilot offer with outreach scripts for email and LinkedIn, and a 12-month go-to-market plan with a lightweight experiment backlog. I led the work, with design and development by trusted partners.

Julian New®